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RARE bags
TITTLE
RARE Bags Visual Identity creation
TYPE
Brand Development / Visual Direction
ROLE
Creative Director, Content Creator, Web Designer, Stylist.
TASKS
- Visual identity & art direction
- Social media content production and editing
- Shopify website design and setup
- Styling and direction of photo shoots
- Post-production (photo / video selection and editing)
YEAR
2024
PLATFORM
- Shopify
- Instagram
- Adobe Photoshop, Illustrator and Lightroom
- CapCut and other editing tools.
CONCEPT
Building a chic, modern identity for a bold accessories brand.
LINK
RARE Bags is a contemporary accessories brand for which I led the entire visual development. From crafting its identity and creative direction to executing all content for social media, I was responsible for translating the brand's personality into a cohesive and elevated visual universe. I planned, styled, and directed several editorial shoots, managed the creative production, and handled the post-editing of all imagery. Additionally, I designed and built the brand ’s e-commerce platform on Shopify, ensuring a smooth and consistent user experience aligned with the brand's aesthetic.
