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ABOUT

NATALIA

This space is a reflection of my multidisciplinary journey through the world of fashion, design, and visual storytelling. With a background rooted in fashion design, my work expands into photography, clothing curation, branding, and content creation. I've had the opportunity to collaborate with a wide range of brands and projects, each one contributing to a layered and evolving perspective on style, identity, and atmosphere.

At the core of my practice is a commitment to detail, emotion, and concept. Whether I’m curating garments, directing a photoshoot, or developing a brand's visual language, my focus is always on creating intentional, honest work that speaks to both aesthetics and narrative. This portfolio is not just a showcase—it's a glimpse into the creative process that bridges art and function, where fashion becomes a form of storytelling.

Through each image, garment, or visual composition, I aim to share not only a concept, but a feeling—what each project awakens in me, and what I hope it stirs in others.

Studies

Bachelor’s Degree in Fashion Design-

Universidad Anáhuac México

Moulage Course at Istituto di Moda Burgo Milano

Publications

MARIE CLAIRE - RARE bags

LIVERPOOL - Comercial Campaign 2025

Workshops

Natural Dyeing Workshop Instructor.


Led a series of workshops teaching natural dyeing techniques using plant-based pigments.

Career Experience

Haber Holding| Mexico City | June 2024 - June 2025

Product Development & Sales

  • Research and analyze trends for corporate and security uniform markets (airlines, banks, government, unions, etc.)

  • Develop purchasing proposals by selecting strategic garments based on demand, trends, and textile technology

  • Negotiate and present proposals to clients, positioning the brand as a sector leader

  • Manage client relationships to build trust and secure long-term agreements

  • Deep product knowledge to highlight key attributes, maximizing perceived value and closing sales

ZAVIA studio | January 2024- June 2025

  • Supported PR tasks for luxury clients across fashion, architecture, real estate, and lifestyle sectors.

  • Prospected and contacted potential clients, handled follow-ups and tracking via Excel.

  • Assisted in building RSVP lists and managing VIP dressing appointments.

  • Liaised with guests and talent during events, helping with logistics and PR coverage.

  • Ensured smooth communication between clients and press throughout all stages.

Rare Bags (@rarebagsmx) 

Jan–Nov 2024

  • Developed and implemented creative marketing strategies aligned with brand positioning.

  • Organized and promoted brand-focused events, ensuring strong visual and experiential coherence.

  • Assisted in photoshoots and content creation for campaigns and social media, collaborating with the creative and production teams.

PICAZO Textile Studio 2020 - 2024

Designer / Brand creation

  • Designed, produced, and promoted own brand since 2020.

  • Managed sales and operations at two physical stores in Mexico City (Roma Norte) and online via e-commerce.

  • Participated occasionally in bazaars and pop-up events in Mexico City.

Technical Skills:

Adobe:

  • Illustrator

  • Photoshop

  • InDesign

  • Bridge

  • After Effects

Other Tools & Platforms:

  • Microsoft Office

  • G Suite

  • Keynote

  • Figma

  • Canva

  • WIX

  • Shopify

  • CapCut

  • Google Ads

  • Meta Business Suite

  • Instagram Shopping & Ads

  • Notion

  • Email Marketing

  • Photo and video editing apps and software

 

Certifications:

  • Google Digital Marketing Certificate

Contact


NATALIAPICAZOFOTO@GMAIL.COM

 

WWW.NATALIAPICAZO.COM

+52 722 3945367 

MX NUMBER.

PLEASE CONTACT VIA WHATSAPP OR INSTAGRAM

@NATALIAHRPICAZO

Achievements & Extracurriculars

Couture workshop at Istituto di Moda Burgo, Milan (Nov 2023), awarded through Encuentro Creativo

Featured on Semillas de Cambio podcast by Global Shapers Cuernavaca

Finalist – Diseño México Award in Sustainable Fashion (Jun 2022)

Winner – Convertible garment design for Merkabá (May 2022)

Staff – Mercedes-Benz Fashion Week Mexico (Apr 2022)

Business Incubator – Universidad Anáhuac (Aug 2021–May 2022)

Participant – Moda Emprende Fashion Incubator (May–Aug 2021)

Natural dye workshop – Viñedo Tierra de Alonso, Querétaro (Jul 2021)

Runway – Universidad Anáhuac with Picazo Textile Studio (May 2021)

Participant – Transformers ED México by CENTRO (May 2021)

Upcycle jacket collaboration with Waste Not Waste (Dec 2020)

College Fashion Challenge – Evening gown design (Nov 2019)

Eco-runway – Upcycled Clothes Collection Creation -Universidad Anáhuac (Aug 2019)

Captura de pantalla 2025-05-21 a la(s) 13.39.26.png

REACH OUT FOR
COLABS AND INIQUIRES

NATALIA
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