ABOUT

This space is a reflection of my multidisciplinary journey through the world of fashion, design, and visual storytelling. With a background rooted in fashion design, my work expands into photography, clothing curation, branding, and content creation. I've had the opportunity to collaborate with a wide range of brands and projects, each one contributing to a layered and evolving perspective on style, identity, and atmosphere.
At the core of my practice is a commitment to detail, emotion, and concept. Whether I’m curating garments, directing a photoshoot, or developing a brand's visual language, my focus is always on creating intentional, honest work that speaks to both aesthetics and narrative. This portfolio is not just a showcase—it's a glimpse into the creative process that bridges art and function, where fashion becomes a form of storytelling.
Through each image, garment, or visual composition, I aim to share not only a concept, but a feeling—what each project awakens in me, and what I hope it stirs in others.
Studies
Bachelor’s Degree in Fashion Design-
Universidad Anáhuac México
Moulage Course at Istituto di Moda Burgo Milano
Publications
MARIE CLAIRE - RARE bags
LIVERPOOL - Comercial Campaign 2025
Workshops
Natural Dyeing Workshop Instructor.
Led a series of workshops teaching natural dyeing techniques using plant-based pigments.
Career Experience
Haber Holding| Mexico City | June 2024 - June 2025
Product Development & Sales
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Research and analyze trends for corporate and security uniform markets (airlines, banks, government, unions, etc.)
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Develop purchasing proposals by selecting strategic garments based on demand, trends, and textile technology
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Negotiate and present proposals to clients, positioning the brand as a sector leader
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Manage client relationships to build trust and secure long-term agreements
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Deep product knowledge to highlight key attributes, maximizing perceived value and closing sales
ZAVIA studio | January 2024- June 2025
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Supported PR tasks for luxury clients across fashion, architecture, real estate, and lifestyle sectors.
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Prospected and contacted potential clients, handled follow-ups and tracking via Excel.
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Assisted in building RSVP lists and managing VIP dressing appointments.
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Liaised with guests and talent during events, helping with logistics and PR coverage.
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Ensured smooth communication between clients and press throughout all stages.
Rare Bags (@rarebagsmx)
Jan–Nov 2024
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Developed and implemented creative marketing strategies aligned with brand positioning.
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Organized and promoted brand-focused events, ensuring strong visual and experiential coherence.
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Assisted in photoshoots and content creation for campaigns and social media, collaborating with the creative and production teams.
PICAZO Textile Studio 2020 - 2024
Designer / Brand creation
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Designed, produced, and promoted own brand since 2020.
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Managed sales and operations at two physical stores in Mexico City (Roma Norte) and online via e-commerce.
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Participated occasionally in bazaars and pop-up events in Mexico City.
Technical Skills:
Adobe:
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Illustrator
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Photoshop
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InDesign
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Bridge
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After Effects
Other Tools & Platforms:
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Microsoft Office
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G Suite
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Keynote
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Figma
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Canva
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WIX
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Shopify
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CapCut
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Google Ads
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Meta Business Suite
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Instagram Shopping & Ads
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Notion
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Email Marketing
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Photo and video editing apps and software
Certifications:
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Google Digital Marketing Certificate
Contact
NATALIAPICAZOFOTO@GMAIL.COM
+52 722 3945367
MX NUMBER.
PLEASE CONTACT VIA WHATSAPP OR INSTAGRAM
@NATALIAHRPICAZO
Achievements & Extracurriculars
Couture workshop at Istituto di Moda Burgo, Milan (Nov 2023), awarded through Encuentro Creativo
Featured on Semillas de Cambio podcast by Global Shapers Cuernavaca
Finalist – Diseño México Award in Sustainable Fashion (Jun 2022)
Winner – Convertible garment design for Merkabá (May 2022)
Staff – Mercedes-Benz Fashion Week Mexico (Apr 2022)
Business Incubator – Universidad Anáhuac (Aug 2021–May 2022)
Participant – Moda Emprende Fashion Incubator (May–Aug 2021)
Natural dye workshop – Viñedo Tierra de Alonso, Querétaro (Jul 2021)
Runway – Universidad Anáhuac with Picazo Textile Studio (May 2021)
Participant – Transformers ED México by CENTRO (May 2021)
Upcycle jacket collaboration with Waste Not Waste (Dec 2020)
College Fashion Challenge – Evening gown design (Nov 2019)
Eco-runway – Upcycled Clothes Collection Creation -Universidad Anáhuac (Aug 2019)
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